• Lack of Time
• Limited Budget 
• Keeping Up With Trends
• Lack of Knowledge on What Works
• Generating Consistent Leads
• Technical Challenges
• Lack of Marketing Expertise

Lack of Time

When you're running a business, marketing often gets pushed to the back burner. Between sending out invoices, managing clients and a schedule, and other daily operations, it's hard to find time to plan and execute a successful marketing strategy.

Here's a quick start checklist of some of the most impactful starting points:

• Claim you Google Business Profile
  • Step-by-Step Guide to Google My Business
• Launch a Simple Website
  • How to use a free website builder
• Set up basic social media accounts
  • Choosing the Right Social Platform for Your Business

You don't nee a 12-month content calendar to get started. These three steps alone will make your business visible online and get the momentum going!

Marketing often feels expensive-and when you're bootstrapping, a fancy website or hiring an agency can feel far out of reach.

But here's the truth: You don't need a $5,000 site to start landing leads.

Your website just needs to be:

• Clear: What do you do, who do you help, and how can someone work with you?
• Fast: People won't wait around for your homepage to load.
• Searchable: Google can't index what it can't find.

Click the link below for more in depth tips.

How to Build a Website on a Budget (Step-by-Step Guide)

SEO algorithms change. Social platforms evolve. AI tools pop up weekly.

Most small business owners don’t have the time—or the desire—to constantly keep up.

Here’s the reality:

You don’t need to follow every trend.
You need to follow the right ones for your business and your audience.

 Check out:

2025 Marketing Trends That Actually Matter fore more on this topic

Also download our free Ideal Customer Avatar Worksheet to focus your efforts. → Download ICA Worksheet

Trying different strategies without clear direction can feel like throwing spaghetti at the wall. Common frustrations we find small business owners have are:

• Posting to social media with zero engagement

• Spending money on ads that don’t convert

• Wondering, “Am I doing this right?”

You’re not alone. Strategy doesn’t have to be complicated—but it does have to be intentional.

 Marketing Strategies That Actually Work (On a Budget)

You might have a great month after a strong referral… then nothing.
That feast-or-famine cycle is exhausting—and stressful.

What you actually need is:

• A lead magnet that captures interest

• A simple follow-up system (even a basic email sequence works!)

• A way to consistently show up where your audience already spends time

 3 Easy Lead Magnets That Work for Service-Based Businesses

Feeling overwhelmed by the tech side of marketing is one of the most common blockers we see.

Whether it’s:

• Building a website

• Connecting your booking system

• Managing email tools

• Editing video or podcast content

…tech can quickly become a time-suck and morale killer.

Small Business Tech Stack 101: What You Actually Need

Most small business owners didn’t start their business because they love marketing. That’s our job. You're an expert in your field—not in SEO, branding, or conversion copywriting.

But without a basic understanding of marketing principles, it's easy to:

• Waste time on things that don't work

• Miss out on free organic traffic

• Feel paralyzed by all the “shoulds” online

👉 Marketing 101 for Small Business Owners

Let’s Simplify Your Strategy

We built Launchpad Marketing for business owners just like you—those who need real results on a realistic budget.

Need help building a plan that works with your time, tech level, and budget?

Book your free consultation here
Let’s build a marketing plan that actually fits your business.