7 Day Marketing Plan For Beginners

Day 1: Claim & Optimize Your Google Business Profile

•  Set up or update your Google Business Profile (GBP)

  • According to Google here is a step by step guide on how to get this setup

• Add accurate business info, hours, services, and location

  • This is important as it makes your business appear more legitimate, and helps Google connect you to warm leads near you via search engine.

• Upload your logo, a professional cover photo, and 3–5 images

  • This again helps you seem more professional and legitimate according to TechCMANTIX: "Listings with high-quality photos receive 42% more requests for directions and 35% more clicks to websites."

• Write a clear business description with keywords related to your services

  • Keywords help enhance SEO (Search Engine Optimization) in order for your webpage or business to be one of the first options Google populates when a customer searches for businesses like yours in their vicinity. 

📌 Goal: Be found when people search for services like yours nearby.

Day 2: Define Your Ideal Customer Avatar (ICA)

• Identify your target customer’s age, job, pain points, and goals

• Give them a name and write 2–3 sentences describing their daily struggles. It also majorly helps if you visualize your favorite customer, and WHY you worked together so well. What are these peoples habits? What social media do they use and at what times?

                            Bonus: download our ICA worksheet here!

Pro tip: if this worksheet feels overwhelming, or you're not sure where to begin, describe your business and favorite customer to ChatGPT then paste our worksheet into it as well and have it create your ideal customer avatar for you! Remember the more specific you are the better answers it will give.

• Use this to guide every future marketing decision

📌 Goal: Create content that attracts the right people—your best-fit clients.

Day 3: Set Up or Review Your Website

• Ensure your site has these essentials:

  • Clear headline above the fold

    • What "above the fold" means according to Semrush

  • Call-to-action button (“Call Now,” “Get a Quote,” etc.)

    • This can be tricky to set up call Launchpad Marketing for help on any website needs.

  • Contact info + social proof (testimonials or trust badges)

    • Pro tip: take testimonials you already collected via your Google My Business Profile

• If you don’t have a site, book a consultation today! We specialize in a broad range of websites that help meet your needs AND your budget!

📌 Goal: Have a digital home base where all leads can land.

Day 4: Create or Refresh Your Lead Magnet

• Choose one lead magnet type: checklist, how-to guide, coupon, or free consult

  • Check out our blog post "What is a Lead magnet" to better understand what you are creating!

• Write a compelling headline: “5 Mistakes to Avoid When Hiring a [Your Service]”

• Add a simple opt-in form (on your site or using a free tool like MailerLite)

  • Sound  confusing? Book a consultation today!

📌 Goal: Start building your email list with qualified leads.

Day 5: Launch a Simple Social Media Plan

• Choose 1–2 platforms where your audience hangs out (Facebook, Instagram, etc.)

• Plan 3 posts for next week:

  • Educational tip

  • Testimonial or before/after

  • Behind-the-scenes or “meet the owner”

📌 Goal: Build trust and familiarity with your audience.

Bonus: Check out "Top Marketing Strategies for Small Business Owners"

Day 6: Ask for 2 Reviews

• Text or email two happy customers and kindly ask for a Google review

• Include the direct review link from your Google Business dashboard

• Bonus: Copy a review and repurpose it into a social media post

📌 Goal: Build credibility and increase your local search ranking.

Pro Tip: We offer services that guide you through this step and even provide prompts to send to past customers! Contact us for a consultation today!

Day 7: Build a Basic Follow-Up System

• Set up an auto-reply for form submissions or lead magnet downloads

• Schedule a weekly time to follow up with leads

• Draft a short email or text template you can reuse

📌 Goal: Turn new leads into paying clients by staying consistent.

Pro tip: if you sign up for a free consultation we'll send you a template for FREE!