If you've been diving into digital marketing for your small business, you've probably heard the term "lead magnet" thrown around. But what exactly is it, and why should you care? Let's break down this essential marketing tool in simple terms.
A lead magnet is a valuable piece of content or offer that you give away for free in exchange for a potential customer's contact information—typically their email address. Think of it as a fair trade: you provide something useful, and they give you permission to stay in touch.
According to HubSpot's research, businesses that use lead magnets see 55% more leads than those that don't. That's a significant difference that can make or break your marketing efforts.