When you started your business, you probably didn’t think you'd need a crash course in marketing. You just wanted to do what you do best—serve your customers.
But now you're hearing terms like SEO, branding, Local Service Ads, and lead magnets... and you’re thinking:
"Do I really need all this? Isn’t word of mouth enough?"The short answer? Word of mouth is amazing—but it's not a strategy.
The good news? Marketing doesn’t have to be overwhelming. In this guide, we’re going to give practical marketing help, and break down the basics of small business marketing in order to show you exactly where to start.Remember: marketing a small business isn’t one-size-fits-all. Before choosing a strategy, it's important to understand the unique challenges small businesses face in 2025—from limited budgets to tech overwhelm.
Want to skip to the good stuff?
Download our Free Small Business Marketing Checklist to start seeing results this week.